Stephen
Komando
Technical Growth Marketing Specialist
I turn ad spend into measurable customer acquisition — building the ads, the funnel, the site, and the tracking that proves it worked.
I build the entire customer-acquisition engine — the ads, the funnel, the website, and the tracking that proves it worked. Most marketers do one of those; I do all four, which is why my campaigns are measurable end to end instead of depending on three other vendors.
For 4+ years I've helped businesses in Brazil and the United States acquire customers profitably across Google Ads, Meta, TikTok, and marketplaces. I'm a native English speaker working from a Latin American time zone, with a direct-response background and the technical range to build, track, and optimize without hand-offs.
Campaigns built end to end.
FAUESP — Sub-R$1 cost per lead
An education & certification provider for police and military personnel was advertising blind — no tracking, and a dormant list of 10,000+ past contacts. I built conversion tracking from scratch, reactivated the list into lookalike audiences, ran systematic creative testing, and fed payment data back to Meta to optimize for actual payers.
Result: A consistent sub-R$1 cost per lead across multiple ad accounts — 221 leads at R$0.81, with top ads at R$0.10–R$0.35.
View full case study →
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Gymera Active — A funnel from zero
A US women's activewear brand whose founder hadn't settled the company's direction. I designed and built the full funnel — a free 7-day challenge → community → back-end product — and set an organic-led content strategy. Across 3 campaigns, ~800 participants entered and roughly 12–25% converted into paying customers on blended paid/organic traffic.
Zumbi dos Palmares — Halved cost per enrolled student
They believed they had a lead problem; I diagnosed a targeting and conversion problem. I re-cut geographic targeting to the catchment that actually enrolled, unified their creative, marketing, and sales teams onto one message, and roughly halved cost per enrolled student over ~6 months on a ~R$15k/month operation.
Unibella — A self-qualifying free-to-paid funnel
I engineered a front-end free course into a paid back-end, redesigning the enrollment form into a qualification and pre-sell mechanism so leads arrived pre-sold. Result: sub-R$1 lead costs and roughly a 30% lift in free-to-paid conversion.
Interakt — Brazil market entry
I led the Brazil market entry for Interakt, an official Meta Business Partner and WhatsApp Business API platform, owning the full funnel from positioning and creative through Meta ads and optimization.
The full stack of growth
Paid Media
- Google Ads
- Meta Ads
- TikTok Ads
- Amazon Ads
- Mercado Livre
- Shopee
Measurement & Tracking
- GA4
- Google Tag Manager
- Meta Pixel
- Conversion API
- Search Console
- Microsoft Clarity
Growth & CRO
- Funnel design
- Offer creation
- Lead generation
- E-commerce conversion
- Landing pages
Build
- WordPress / Elementor
- Shopify / WooCommerce
- Next.js
- Vercel
- HTML / CSS
- DNS & domains
Looking to bring this in-house for one company.
I'm actively looking for a full-time remote role where I can own the growth function end to end.